Book: 20251117 to 20260105, "Positioning" by AL Ries and Jack Trout
20251117 - Introduction Positioning is the first body of thought that comes to grips with the difficult problem of getting heard in our overcommunicated society. p3 Feels like "identity" to individual person. 20251118 - Chapter 1. What Positioning Is All About. In general, the mind accepts only that which matches prior knowledge or experience. p6 It's always like this. Only small percentage of people are sensitive, and are willing to change their perception of the world. People can understand and accept radio-controlled autonomous cars, but not AI controlled cars. By turning the process around, by focusing on the prospect rather than the product , you simplify the selection process. p9 20251118 - Chapter 2. The Assault on the Mind. How to handle the overcommunicated society? Let AI to handle it? Only if AI never tell lies. 20251119 - Chapter 3. Getting Into the Mind. From the product era to the image era, then to the positioning era. p24 Can I go back to the product era? ...