Book: 20230825 to 20240220, "Unleash the Power of Storytelling" by Rob Biesenbach
20230825 - INTRODUCTION: Why Storytelling is Essential to Success I think storytelling is about how to make audience thinking a bit. Not through their conscious, but more through their subconscious. Good story impact to people, but don't help people much. That's why, Solomen King, whom was called the wisest man in the world, didn't let people live a better life, but himself is so famous. PART ONE: STORYTELLING ESSENTIALS 20230827 - Chapter 1: What Makes Stories so Powerful? Story is all about subconscious. That's why emotion, face, connection, etc. are so important. Our subconscious only accept the information that are, looks like, related to ourselves directly. Why the movie "The Godfather" is so good? These kind of people are the one in power. If we understand them more, then we are more likely respond to them properly. All advertisements and public relationship are about storytelling. It could be the most important ingredient to entrepreneurship. 20230830 ...